Creating a Google AdWords Campaign
€15.00
In this one-day course, you will learn how Google AdWords work, what pay per click means, the importance of correctly setting an AdWord budget, how to select keywords and set up ad groups, how to design a compelling ad, and how to make adjustments to increase success.
Available!
Return to StoreMany companies advertise with pay per click Internet ads. This course focuses on the largest machine available: Google AdWords.
Learning Objectives
After you complete this course, you will be able to:
- Define Google AdWords and pay per click.
- Set up keywords lists and groups.
- Find tracking and statistical information.
- Describe conversions from clickthroughs.
- Decide whether you will write your own ads or enlist help.
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