889103

Introduction to E-Mail Marketing

15.00

889103 ,

In this course, you will receive an in-depth introduction to e-mail marketing. Once you have completed this course, you will be ready to plan, create, and deliver e-mail marketing campaigns that build relationships with customers and get results.

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Can you remember the last few marketing e-mail messages that you received and how you reacted to them? Can you identify the style, purpose, and design considerations behind any of these messages? Its almost certain that some serious planning went into each e-mail that you received, even if you didn’t realise it.

After you complete this course, you will be able to:

  • Apply the concepts of e-mail marketing to grow the influence and reach of a business.
  • Analyse the different applications of e-mail marketing.
  • Select a campaign strategy that will help you increase your reach.
  • Apply a defined strategy to get the best out of every e-mail campaign.
  • Track and analyse the results of an e-mail campaign.

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