E-Commerce Management

E-commerce has been a part of the worlds financial landscape since the mid-1990’s. It’s big and it’s getting bigger every day. E-commerce hasn’t replaced brick and mortar stores like some had predicted it would but it is a major part of today’s business world. Learn the skills here to manage your e-commerce business to success.

Learning Objectives

After you complete this course, you will be able to:

• Describe what the terms e-commerce and m-commerce mean.
• Develop an e-commerce business plan.
• Evaluate e-commerce software options.
• Build an online store with product pages, supporting features, a shopping cart, and an effective checkout process.
• Test, launch, and update your e-commerce site.
• Design engaging, responsive web content.
• Understand e-commerce payment options and choose appropriate options for your site.
• Use appropriate tools to track key e-commerce metrics.
• Identify and optimize supporting e-commerce activities, such as customer service, sales, and inventory management.
• Create a marketing plan with all the essential elements.
• Market your online store using social media and other appropriate channels.
• Use discounts and promotions to market your e-commerce business.
• Understand what security and privacy issues face e-commerce businesses and handle customers’ information accordingly.
• Protect your intellectual property.
• Identify the rules and regulations that will govern your e-commerce businesses.