A good strategic plan describes what the owners want the business to do and how to get there. This course will help you identify all the pieces of a strategic plan and how to put them together to create something meaningful.
Learning Objectives
After you complete this course, you will be able to:
- Identify the values that support the company.
- Define the vision for the company.
- Write a mission statement that explains what the company’s purpose is.
- Complete meaningful SWOT analyses.
- Apply tools and techniques to create a strategic plan that directs the organisation from the executive to the front line.
- Implement, evaluate, and review a strategic plan.
- Identify how related tools, such as the strategy map and balanced scorecard, can help you develop a strategic plan.
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